Welcome to Episode 10 of the NIQ + The CPG Guys Podcast Series!
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC – a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The first iteration of results is to be published at FMI mid winter in late Jan 2025.
Meet the Speakers
Liz Buchanan
President, North America
NielsenIQ
Mark Baum
SVP Industry Relations & Chief Collaboration Officer
FMI
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