With over $1 million in prizes awarded since 2022, NIQ continues its commitment to fostering innovation in the CPG industry

CHICAGO (Feb. 3, 2025) – NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces the return of its annual NIQ Founders Pitch Slam, a high-stakes competition designed to spotlight and support the next generation of emerging consumer packaged goods (CPG) brands. 

Now in its third year, the NIQ Founders Pitch Slam challenges visionary entrepreneurs to pitch their brands to an esteemed panel of industry leaders and business experts. The competition not only provides a platform for exposure but also offers game-changing resources to help startups scale. 

Five finalists will take the stage at NIQ’s C360 Conference in Hollywood, Florida, competing for a grand prize valued at over $700,000 in cash and in-kind services. Winners will gain access to NIQ’s powerful suite of data solutions, including: 

• Byzzer Activate, featuring NIQ Omnisales data and advanced analytics 
• NIQ Brand Score, delivering key brand performance insights 
• NIQ Price Explorer, offering competitive pricing intelligence 
• BASES Innovation Measurement, helping brands refine and optimize their strategies 
• Exclusive consulting hours with NIQ experts 

“We’re thrilled to bring back the NIQ Founders Pitch Slam for its third year, providing a platform for emerging CPG brands to showcase their innovation and gain the insights they need to thrive,” said Andrew Criezis, President, E-Commerce & SMB at NIQ. “This competition is more than just a pitch—it’s an opportunity for entrepreneurs to connect with industry leaders, refine their strategies, and accelerate their growth with the power of NIQ’s data and expertise.” 

Since its inception in 2022, the NIQ Founders Pitch Slam has awarded more than $1 million in prizes to help emerging brands gain the insights and visibility needed to succeed in today’s competitive market. NIQ remains committed to empowering emerging brands with the tools and expertise that fuel smarter business decisions and long-term success. 

Eligibility for the competition requires brands to have total annual U.S. retail dollar sales not to exceed $20,000,000 in 2024 across one or more qualifying CPG departments, validated by NIQ Omnisales databases for the fiscal year ending December 31, 2024. Qualifying departments include alcohol, baby care, bakery, beverage, bulk bin, dairy, deli, floral, frozen, general merchandise, grocery, beauty, household, meat, pet, produce, seafood, or nutritional supplements. Products must currently be available for sale in the U.S. This opportunity is open to all CPG brands meeting these qualifications and does not necessitate a prior relationship with NIQ. 

For further details on eligibility, information, and applying to participate in the NIQ Founders Pitch Slam competition, learn more at niq.com/pitchslam. 

About NIQ 

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today, NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. 

For more information, please visit www.niq.com 

Media Contact 
Abbey Benn 
abbey.benn@nielseniq.com