Consumer Packaged Goods

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Global consumer confidence increases as optimism continues to rise in many markets

Press Release

Market Basket and Nielsen expand preferred analytic relationship

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Nielsen brings informed decision making to the annual price and promotion planning process of launch with RMO sales planner

Press Release

Nielsen brings new innovation evaluation framework to market with launch of target group performance analysis

Press Release

Nielsen brings ingredient-level sales measurement to non-food categories

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Nielsen reveals the future of FMCG and Retail Analytics with the Introduction of the Connected System

Press Release

Latest roster of Nielsen connected partners amplifies program through integration of retail measurement data

Press Release

More than a pretty package: Nielsen’s honor package redesigns that helped to remake brands bottom lines

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Nielsen launches U.S. e-commerce solution

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Nielsen makes science-based decision making more accessible with launch of Everyday Analytics

Press Release

Nielsen grows convenience store measurement with expanded services for RaceTrac

Press Release

Nielsen advances industry collaboration through steady expansion of its connected partner program; helping to uncover ‘what’s next’ in retail personalization