Consumer Packaged Goods

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Nielsen launches shopper essentials suite to uncover the comprehensive shopper path to purchase journey

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Nielsen global consumer confidence scores reflect economic diversity around the world

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For the first time, Nielsen opens CPG data to connected partners on a broad scale

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Nielsen incorporates Profitero’s E-Commerce measurement and analytics suite into its solution for CPG brands in Canada

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Nielsen launches rapid innovation tools to market

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Nielsen launches assortment and space optimization solution for CPG to maximize demand and minimize out-of-stocks

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When less is more: Nearly two out of three global consumers say they follow specialized diets that omit certain ingredients

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Nielsen: U.S. Hispanic influence extends from the ballot box to the grocery store

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U.S. consumers remain confident in the face of political uncertainty

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Nielsen launches Brandbank in U.S. with product API integration to Walmart as an approved content service provider

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Whole Foods Market® selects Nielsen as U.S. analytics provider

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Celebrating America’s unsung household heroes: Nielsen announces 2016 U.S. breakthrough innovation award winners with release of fifth edition report