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Tech and Durables Manufacturers
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Concerns about plastic waste soar in Europe: A major worry for 1 in 2 consumers
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Europeans spend €14,739 per person in 2019
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In CRC sessions, GfK will focus on leveraging brand ecosystems, marketing to wary consumers
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Gen Z women embrace new devices but struggle with “tech fatigue” – GfK Consumer Life
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Black Friday is a blockbuster event for the South African technical goods retail sector
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GfK: Knowledge Partner at 16th ICIS Base Oil & Lubricants Conference
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With climate concerns growing, consumers expect greater environmental awareness, transparency from brands
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Six reasons tech and durable brands need a 360° view of their retail partners’ business
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Decision by European Central Bank stimulates German Consumer Climate
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GfK, BrandTotal partner to track “dark” marketing that targets key consumer segments
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