

Forecasting & Activation –Evaluate and optimize concepts with speed and without compromise.
Test innovation at the speed you need without sacrificing the reliability or quality you expect.
To innovate with confidence, you need solid research and you need it fast. BASES Quick Predict gives you fast, in-depth answers built on methodologies you can trust.
Predictive analytics drawing upon the experience of testing more than 300,000 new product concepts.
BASES experts are ready to help you every step of the way with more than 40 years of experience.
BASES Innovation Studio automates data collection and analysis without sacrificing quality, allowing you to sort, view, and collaborate on your results.
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief. This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.
Our team is here to help as you develop your next innovation.