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Consumption Moments
In-the-moment consumption insights to inspire product innovation and marketing strategy
Why Consumption Moments?
To drive relevance and inspire purchase decisions, marketers need to understand usage and consumption patterns for their products showcasing how they are genuinely used in everyday life.
- Know who are your consumers and what are the reasons behind consumption by mapping the moments when products are used at home or out-of-home
- Measure product performance across consumption occasions and take action to sway choice during critical moments, grow your business and stay relevant
- Understand which categories and brands compete with your products for share of consumption by occasion
- Discover white space opportunities for product innovation and positioning
- Craft messages tailored to resonate in real-world consumer contexts
Only NIQ’s Consumption Moments—with its seamless intuitive data collection experience, always-on measurement, panelist-friendly interface, and precision reporting—enables you to truly understand consumption insights and motivations to see how people really behave in their everyday lives and contexts.
1
In-the-moment tracking
Powered by our proprietary mobile application, our platform allows for in-the-moment data collection, increasing accuracy through immediacy and ensuring real-time relevance
2
Unique methodology
A distinctive, fast, and cost-effective tech-enabled approach that merges the power of historical sales data with real-time human behavior
3
RMS alignment
Our barcode scanning functionality linked to NIQ Retail Measurement data provides a detailed SKU-level understanding of consumption moments in universal language
4
Depth of data
Our process uncovers consumption moments and motivations through the 6W Framework – measuring who, what, when, where, with whom and why – complemented by a custom post-diary survey for added insights.
Get a 360-degree view of consumption. Let us help you address key business questions such as:
- Who are consumers of your key products and categories?
- Where, when and with whom are consumption moments happening?
- What are the motivations behind consumption moments?
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
Frequently Asked Questions
- Brands struggle to understand what truly drives consumer decisions in real-life contexts
NIQ Consumption Moments captures the consumer decision-making process in real time, revealing the context, motivations, and situations that shape choices beyond claimed behavior.
- What are the real consumption patterns across everyday and special moments?
Consumption Moments identifies distinct consumption patterns by mapping category entry points across daily routines, social occasions, and emotional needs.
- How can brands influence decisions at the most critical moments?
NIQ Consumption Moments helps brands align with key consumption contexts to influence the consumer decision-making process at moments of highest relevance.
- Why are claimed consumption insights no longer enough?
Consumption Moments moves beyond claimed behavior by capturing real-time consumption patterns as they happen, delivering more accurate and relevant insights.
- How can you systematically analyze consumption behavior?
NIQ’s 6W framework structures the consumer decision-making process by answering who, what, when, where, why, and with whom consumption happens.
- Which consumption moments should you prioritize for growth?
Consumption Moments quantifies consumption patterns by occasion, enabling brands to prioritize moments based on size, growth, and strategic fit.
- What emotional and functional needs drive consumer decisions?
NIQ Consumption Moments reveals how emotional and functional needs shape the consumer decision-making process across different contexts.
- How do you turn consumption insights into action?
Consumption Moments translates consumption patterns into clear actions by linking occasions to product, pricing, and communication decisions.