Retail Price Optimization
Gain a competitive edge by harnessing the power of AI and automation for end-to-end pricing management and continuous optimization.
Simplified retail pricing, full control.
NIQ Retail Price Optimization empowers retailers to manage and execute powerful pricing strategies through a highly intuitive rules engine that automates the pricing process.
- Implement strategic objectives, from optimization goals to competitive guardrails via business rules.
- Drive continuous price optimization using advanced analytics and proven machine learning models.
- Plan and execute winning promotions with what-if simulations and impact quantification
NIQ Retail Price Optimization solution provides unique Full ViewTM into pricing through a seamless integration with NIQ’s market pricing data.
Combined with retailers’ own data and turned into actionable insights, our platform enables strategy, optimization, and automation of pricing routines to achieve maximum results and be ahead of competition.
The platform features rules-based pricing and Artificial Intelligence to enable what-if simulations, price ranges, and elasticity-based calculations for goal-seeking optimization.
1
Pricing Rules Creation
via an intuitive user interface, allowing the setup of flexible rules with combinations at any granularity
2
Full Pricing Optimization
at multiple levels of the product hierarchy, through dynamic scenarios and simulations
3
Promotional Pricing and Markdown
supporting promotions measurement and what-if simulations for promo offers, and a fully automated markdown approach
4
Product Relationships and Families
creation and management across multiple relationship types, including prediction and recommendations
5
Automation that delivers
automated pricing workflows enforce pricing strategy and competitive prices for business growth
6
Unmatched Pricing Expertise
through decades of retail-only focus, provides you with strategy and execution consulting for maximum results
Analysis
Achieving 11% incremental growth amidst consumer recession with assortment optimization
22 March 2023, 4 mins read
Success Story
Pricing and Promotion: Achieving 6% sales growth in a competitive market
21 June 2023 , 3 mins read
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022 , 5 mins read
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.