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Marketing Effectiveness
Use our suite of tools to evaluate your campaigns in real-time, maximize your creative impact and pair great creative content with an optimal cross-media mix to realize its full market potential.
Reaching your target audience has never been more challenging. Fragmented media consumption, proliferating channels, and evolving influences can pose obstacles for even the savviest marketers. To drive impact, marketers need their advertising to engage viewer attention and drive long-lasting impact.
NIQ helps marketers reach their CPG and Tech and Durables audiences with the right messages at the perfect times. Our rich data and solution platforms empower leaders in various industries, whether you’re a brand looking to unlock insights and allocate resources more effectively across channels and campaigns, or a retailer looking to enhance or accelerate the launch of your media network. You can also work with the experts at NIQ BASES to take your advertising creative to the next level. With a team of in-house Ph.D. neuroscientists, a database of 10,000 ads globally, and rigorous sales validation across industries, we can assist you in driving brand growth like never before.
See how our Marketing Effectiveness solutions help you make smarter marketing decisions that drive results, enable smarter decisions, and produce tangible results.
With our Marketing Effectiveness solutions, you can:
1
Refine your media investment and showcase its contribution to sales success.
2
Optimize spend across media channels, including e-retail media.
3
Measure the uplift of campaigns.
4
Gain foundational, scalable learning form every ad.
5
Monitor the impact of retail media investments on market share and measure ROAS.
Case Study
Differentiating a brand in a crowded new category
LIVEKINDLY Collective uses deep-dive brand tracking from GfK to understand and improve awareness in a nascent market
Featured Product
Marketing Mix Evaluator
Marketing Mix Evaluator and marketing mix modeling provide a deep understanding of the sales impact of marketing campaigns. We deliver the key metrics that advertisers and inventory owners need to assess the success of their campaigns.
Featured Product
NIQ Matched Market Testing
Helping you to AB test and optimize new media campaigns before full-scale deployment, maximizing sales to make every dollar count.
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