NielsenIQ Brandbank

Category Insights

Drive product innovation with world class data and become the category leader

Overview
Overview

Meet the needs of the evolving shopper

Innovate your product portfolio with insights into the gaps in your category, identifying the strengths and weaknesses of your brand allowing you to drive growth into your business with best in class category data.

Leverage data beyond the pack
Understand your competitive landscape
Drive brand awareness and sales
Description
Description

Identify the opportunities for growth

NielsenIQ Brandbank’s Category Insights solution enables brands to power their new product development process and efficiently monitor and analyse the FMCG market utilising data extracts to identify the strengths and weaknesses of the product portfolio and distinguish areas of opportunity for growth and innovation to drive sales for the future.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Drive
innovation

Discover new opportunities for your brand to stay up to date with all new product launches and drive business decisions to create growth.

2

Identify and compare

Track your products position against your competitor set and keep abreast of new entrants to meet the needs of the shopper.

3

Compete
effectively

Understand how your products compare with up to date information, highlighting strengths and weaknesses in your product portfolio.

Resources
Resources

How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

Related content
Related content
Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.