Commentary
Global Fusion
Simplify cross-market decision making with harmonized data.
Disconnected market data slows growth
Empower your team to make reliable decisions in a nuanced global environment through consistent, streamlined data across markets. With NielsenIQ Global Fusion, you can integrate, analyze, and share cross-market insights faster than ever before.
- Identify cross-market growth opportunities
- Benchmark performance across markets
- Make global data-driven decisions faster
Cross-market intelligence made easy
The NielsenIQ Global Fusion dataset integrates different local market realities—such as languages, currencies, and product classifications—into a clear, easy-to-read set of results. Access your data through a single business intelligence (BI) platform to facilitate ease of use for global team members. With a consistent picture of cross-country performance, you can act on business opportunities with speed and confidence.
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End-to-end
solution
NielsenIQ Global Fusion automates the time-intensive work of storing, integrating, and visualizing cross-market data, so you can focus on deriving insights.
2
Validate ROI
Validate your return on investment early to maximize growth. Start with syndicated or shallow reads of a category or market then expand with your needs.
3
Easy-to-use platform
Access NielsenIQ Global Fusion data via the NielsenIQ Essentials platform, which enables easy and consistent data interpretation, visualization, and sharing across your organization.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
