Success Story
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Pricing & Promotion
Optimize regular and promotional prices to maximize profits and drive ROI on your promotional activities.
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The complexities of today’s omnichannel market, —fluctuating supply and demand, shifting consumer behaviors, and unprecedented inflation, —demand a sophisticated approach to pricing and promotions. Brands and retailers must continually test and refine their tactics. Which products should you promote and when? What’s the best pricing strategy for a new product launch? Understanding market trends, competitor actions, and shopper preferences is essential for effective planning and swift adjustments.
With our connected Pricing and Promotion solutions, you can make quick, efficient pricing adjustments, run successful promotions, and react to competitors’ activities across the CPG and Tech and Durables spaces.
Stay ahead with the latest insights into market dynamics, competitive landscapes, shopper behavior, and pricing trends. Our analytics are powered by advanced machine learning and trusted data that enable what-if simulations, price ranges, and elasticity-based calculations, so you can eliminate wasteful trade spend and ensure the right price and promotion strategy with precise recommendations.
Learn more about how our solutions empower you to make confident, fast decisions and institute optimal pricing strategies in a changing market.
With our Pricing & Promotion solutions, you can:
1
Optimize pricing strategy and execution.
2
Know how your products are priced relative to competitive offers.
3
Develop winning promotions.
4
Identify and quantify growth opportunities.
Case Study
Putting intelligence at the heart of business strategy
iRobot Japan uses gfknewron for data-driven decision-making.
Case Study
Investing out of crisis
How to find your way forward with a pricing and promotion case study
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Revenue Optimizer
Develop the best price and promotion strategy to drive revenue and margin growth.
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Online Price Monitoring
Streamline your pricing decisions with our intuitive and comprehensive tool. Leverage high-quality insights from billions of data points to competitively position your offerings and design successful promotions.
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Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
