Analysis
Webinar: Crafting Effective Promotions in a Post- Covid Era
Learn about optimizing your promotional strategy.
August 9, 1:30 PM EST
Did you know that consumers are spending 36% more in the past 3+ years? Pre Covid most categories and brands were over- promoted, which led to a poor ROI and unhealthy growth. The pandemic created a unique opportunity by reducing promotions across CPG for 3 years. Have you created a strategy without devaluing your brand to consumers?
Join NIQ experts, Bianca Piluso, Vice President of Analytics and Steve Zurek, Director of Thought Leadership, in discussing the current challenges in promotion optimization and how to build a stable promotional strategy.
The webinar covers:
- How COVID has changed the promotional landscape;
- Consumer shift in promotional strategy;
- Valuable insights on promotion optimization;
- … and much more!
About the speakers
Steve Zurek
Vice President of Thought Leadership, North America
Steve is a CPG industry veteran with 32 years of experience in sales and category development, Prior to NIQ, he worked for PepsiCo, Procter and Gamble, and GSK Consumer Health. As the Thought Leadership Lead for North America Analytic Sales, he sets his sights on the future of CPG and leverages his client- first perspective to create actionable, data- driven content. Steve has an MBA from The Heller College of Business at Roosevelt University in Chicago and is an advisory board member at his alma mater. He lives in Roselle, Illinois.
Bianca Piluso
Vice President, Analytics North America
Bianca began her career at NIQ as a junior analyst working on assortment and pricing models and analytics. After several years, she expanded her expertise to the manufacturing side where she took various roles in category management and trade promotion strategy. In 2013, she began leading the delivery and sales within advanced analytics. Currently as Vice President of Analytic Sales at NIQ, she works daily with CPG brands in helping them get the most out of their trade, pricing and revenue optimization strategies. Bianca has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.
