Education
Expo East 2023
NIQ is the proud title sponsor of the 2023 Expo East Innovation Experience
Booth #3129 and #IE525
September 20-23 | Philadelphia
Build a Strong Foundation for Growth with NIQ, the Home of Innovation
NIQ passionately supports emerging CPG brands by providing an ecosystem of support that fosters creativity, collaboration, continuous learning, and growth. It all starts with industry-leading data and insights.
Product Insights
Unlocking Millions in Revenue with Product Attribution Data
Our Product Insights reveal new pathways to growth with the most relevant characteristics including our brand new “better for” segmentation.
Meet the NIQ Experts
Stop by Booth #3129 (NIQ) & Booth #IE525 (BASES) or schedule a meeting to get valuable insights from our experts!
NIQ Speaking Sessions at Expo East
Join our industry experts for valuable insights and some spirited discussions.
Inside Organic HES
Speaker: Sherry Frey, VP Total Wellness
Thursday, September 21, 1:00 pm – 2:30 pm
Level 200, Room 201B
Join us for the Inside Organic session, where industry experts will dive into the latest organic research, policies, and initiatives that are shaping the organic marketplace. Sherry Frey, Vice President of Total Wellness at NIQ, will share the latest information on today’s organic consumers. You’ll also hear about the barriers to elevating organic certification and explore exciting topics such as the new Strengthening Organic Enforcement rule, the upcoming Farm Bill, and the significance of pairing “regenerative” with organic.
From Labels to Loyalty: Understanding What Resonates with Consumers
Speaker: Sherry Frey, VP Total Wellness
Thursday, September 21, 2:30 – 3:30 pm
Level 200, Room 201A
Hear from the experts what’s driving consumer decision-making in the aisle. From certifications and labels with strong market recognition to the importance of community and storytelling, there are many factors impacting where shoppers place their loyalty and trust.
Innovation Vitality: Is the Payoff Worth the Pursuit?
Speaker: Ben Macedo, SVP, BASES
Friday, September 22, 10:30 am -11:30 am
Innovation Experience Keynote Stage
Enhance your Innovation Experience with a fast-paced, interactive session exploring the innovations of tomorrow.
Leading industry analysts will cast their predictions for the future of the CPG industry and share what to look for on the Innovation Experience show floor. Plus, brand leaders will reveal how they’re building these innovations into their long-term strategic planning.
Find NIQ on the Expo Floor
- Innovation
NIQ BASES is the proud title sponsor of the Innovation Experience.
From concept to launch, we help you identify the right white spaces, build a compelling proposition, optimize the product experience, and activate with high ROI marketing.
Visit our team at booth #IE525 to see how we can help you today. - Byzzer
Emerging and growth brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Meet the Byzzer team and unlock free access to Byzzer data and insights.
Visit us at booth #3129
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
- Wellness
Get the Full View of Wellness with the Better For You Attribute. Learn more at booth #3129
- NIQ Founders Pitch Slam
Meet the NIQ Founders Pitch Slam Finalists at the Innovation Experience.
Booth #IE544 
Booth #IE543 
Booth#IE545 
Booth #IE546
Join us for some fun and networking at these events with our partners:
Startup CPG Mic Drop Party:
Thursday, 7-10 PM
Join StartupCPG and NIQ at Rec & Royal for a night of gaming, karaoke and connecting with fellow industry professionals.
Keep checking in to see more partner events at Expo East as they’re confirmed!
Innovation Insights and Thought Leadership
Read now
Analysis: Unpacking eco excellence: How sustainable packaging influences consumers
In a joint study, NIQ and McKinsey found that consumers are more loyal to products with strong sustainability claims. According to NIQ’s 2023 CPG Sustainability Report, 92% of shoppers say sustainability is important when choosing a brand today.
Manufacturers are paying attention to these trends — according to the Consumer Brands Association, 20 of the largest FMCG manufacturers have committed to 100% recycled packaging by 2030.
Potential, Unlocked
A holistic view of boosting your growth potential
Is category expansion worth the stretch?
The key to success lies in uncovering consumer perceptions:
From the practical (“do I have permission?”) to the strategic (“am I positioned to win?”), this quarter we’ll explore ways to boost your growth potential.
Sign of the Times
Optimizing for growth
in a new world of worth
As economic challenges shift us to a new world of worth, we examine price and value, innovation vitality, and the levers businesses can pull to thrive in a changing economic landscape
Visit now
Bold Innovators Win
What’s on your 2023 innovation agenda?
Innovation has never been more challenging—or critical to your bottom line. From right-sizing your portfolio for economic headwinds to decision-making with valid, reliable data, we’ll help you win the long race for innovation success.
