Thought Leadership by
Potential,
Unlocked
A holistic view of boosting
your growth potential.
From the practical, to the strategic…
to win.
Is category expansion worth the stretch?
The key to success lies in uncovering consumer perceptions:
From the practical (“do I have permission?”) to the strategic (“am I positioned to win?”),
this quarter we’ll explore ways to boost your growth potential.
#PotentialUnlocked
3 guiding principles for unlocking innovation potential:
- Make consumers the heroes of your innovation story
- Seek potential in unexpected places
- Test, optimize and test again
Bookmark and visit us throughout Q3 for our latest insights.
Dive into our content to learn more:
Analysis
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When looking to expand your brand into new categories…
Which factors should you consider?
Learn from NIQ BASES experts and access our latest insights through our BASES Masterclasses
Webinar On Demand:
“The Innovator’s Guide to Brand Extendibility“
A well-known brand expanding into a new, growing category sounds like a winning formula for success, right?
Not so fast.
Before you invest in the latest innovation trend, you must first do the legwork to determine whether the move is a logical fit for YOUR brand.
In this BASES Masterclass, we’ll show you how to leverage consumer perceptions to make more strategic decisions about your brand’s extendibility. Learn what this looks like in action with tangible examples and actionable steps that can help you unlock new growth potential with confidence.
Should you say yes to the stretch?
Other insights
Want to learn more?
Podcast
Listen to our podcast
Getting your AI recipe right
AI experts from the BASES Product Leadership team discuss the democratization of AI that generative tools like ChatGPT has made possible.
The team explores applications and watch-outs, sharing some of the generative AI solutions they’ve been experimenting with at BASES and closing with their “Innovator’s recipe” for effective AI use.
Unlock your potential with AI
Don’t miss our new BASES eGuide to AI. An overview of our experience with and approach to leveraging AI in the innovation space, along with a glimpse into present use cases, limitations, and future possibilities.
> Talk to one of our experts to explore and optimize
a full range of options across your brands
> Maximize your incremental growth
> Turn consumer data into market reality
> Strategize share potential and incrementality for your brand
Hello Innovators
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