Is category expansion worth the stretch?
The key to success lies in uncovering consumer perceptions:
From the practical (“do I have permission?”) to the strategic (“am I positioned to win?”),
this quarter we’ll explore ways to boost your growth potential.
3 guiding principles for unlocking innovation potential:
- Make consumers the heroes of your innovation story
- Seek potential in unexpected places
- Test, optimize and test again
Bookmark and visit us throughout Q3 for our latest insights.
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When looking to expand your brand into new categories…
Which factors should you consider?
Learn from NIQ BASES experts and access our latest insights through our BASES Masterclasses
Webinar On Demand:
“The Innovator’s Guide to Brand Extendibility“
A well-known brand expanding into a new, growing category sounds like a winning formula for success, right?
Not so fast.
Before you invest in the latest innovation trend, you must first do the legwork to determine whether the move is a logical fit for YOUR brand.
In this BASES Masterclass, we’ll show you how to leverage consumer perceptions to make more strategic decisions about your brand’s extendibility. Learn what this looks like in action with tangible examples and actionable steps that can help you unlock new growth potential with confidence.
Should you say yes to the stretch?
Want to learn more?
Listen to our podcast
> Talk to one of our experts to explore and optimize
a full range of options across your brands
> Maximize your incremental growth
> Turn consumer data into market reality
> Strategize share potential and incrementality for your brand
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