Expo East 2023

NIQ is the proud title sponsor of the 2023 Expo East Innovation Experience

Booth #3129 and #IE525

September 20-23 | Philadelphia

Build a Strong Foundation for Growth with NIQ, the Home of Innovation

NIQ passionately supports emerging CPG brands by providing an ecosystem of support that fosters creativity, collaboration, continuous learning, and growth. It all starts with industry-leading data and insights.


Democratizing Data for Emerging and
Growth Brands

Our intuitive data platform Byzzer is designed to level the data playing field by giving smaller brands access to the same data as the category leaders.

Byzzer >


Creating Paths to Brand-building Success with Innovation

Our award-winning BASES innovation team helps brands uncover and test product concepts, new launches, and innovation performance.


Product Insights​

Unlocking Millions in Revenue with Product Attribution Data

Our Product Insights reveal new pathways to growth with the most relevant characteristics including our brand new “better for” segmentation.

Product Insights >

Meet the NIQ Experts

Andrew Criezis

Senior Vice President
Global SMB

Sherry Frey

Vice President
Total Wellness

Ben Macedo

Senior Vice President

Giles Watts

Vice President

Krystal Dawson

Vice President

Stop by Booth #3129 (NIQ) & Booth #IE525 (BASES) or schedule a meeting to get valuable insights from our experts!

NIQ Speaking Sessions at Expo East

Join our industry experts for valuable insights and some spirited discussions.

Inside Organic HES

Speaker: Sherry Frey, VP Total Wellness
Thursday, September 21, 1:00 pm – 2:30 pm
Level 200, Room 201B

Join us for the Inside Organic session, where industry experts will dive into the latest organic research, policies, and initiatives that are shaping the organic marketplace. Sherry Frey, Vice President of Total Wellness at NIQ, will share the latest information on today’s organic consumers. You’ll also hear about the barriers to elevating organic certification and explore exciting topics such as the new Strengthening Organic Enforcement rule, the upcoming Farm Bill, and the significance of pairing “regenerative” with organic.

From Labels to Loyalty: Understanding What Resonates with Consumers

Speaker: Sherry Frey, VP Total Wellness
Thursday, September 21, 2:30 – 3:30 pm
Level 200, Room 201A

Hear from the experts what’s driving consumer decision-making in the aisle. From certifications and labels with strong market recognition to the importance of community and storytelling, there are many factors impacting where shoppers place their loyalty and trust. 

Innovation Vitality: Is the Payoff Worth the Pursuit?

Speaker: Ben Macedo, SVP, BASES
Friday, September 22, 10:30 am -11:30 am
Innovation Experience Keynote Stage

Enhance your Innovation Experience with a fast-paced, interactive session exploring the innovations of tomorrow. 

Leading industry analysts will cast their predictions for the future of the CPG industry and share what to look for on the Innovation Experience show floor. Plus, brand leaders will reveal how they’re building these innovations into their long-term strategic planning. 

Find NIQ on the Expo Floor

Join us for some fun and networking at these events with our partners:

Startup CPG Mic Drop Party:
Thursday, 7-10 PM

Join StartupCPG and NIQ at Rec & Royal for a night of gaming, karaoke and connecting with fellow industry professionals.

Keep checking in to see more partner events at Expo East as they’re confirmed!

Innovation Insights and Thought Leadership

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Analysis: Unpacking eco excellence: How sustainable packaging influences consumers

In a joint study, NIQ and McKinsey found that consumers are more loyal to products with strong sustainability claims. According to NIQ’s 2023 CPG Sustainability Report, 92% of shoppers say sustainability is important when choosing a brand today.

Manufacturers are paying attention to these trends — according to the Consumer Brands Association, 20 of the largest FMCG manufacturers have committed to 100% recycled packaging by 2030.

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Potential, Unlocked

A holistic view of boosting your growth potential

Is category expansion worth the stretch?
The key to success lies in uncovering consumer perceptions:
From the practical (“do I have permission?”) to the strategic (“am I positioned to win?”), this quarter we’ll explore ways to boost your growth potential.

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Sign of the Times

Optimizing for growth
in a new world of worth

As economic challenges shift us to a new world of worth, we examine price and value, innovation vitality, and the levers businesses can pull to thrive in a changing economic landscape

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Bold Innovators Win

What’s on your 2023 innovation agenda?

Innovation has never been more challenging—or critical to your bottom line. From right-sizing your portfolio for economic headwinds to decision-making with valid, reliable data, we’ll help you win the long race for innovation success.

Emerging Brands Insights and Thought Leadership

Wellness Insights and Thought Leadership