Webinar: How to win in a high-inflation market

The persistent inflation in the CPG industry has put considerable pressure on Canadian consumers, making it increasingly challenging to manage their household budgets. As a result, we have observed a shift in shopping behavior, as consumers are actively seeking ways to reduce their basket costs.

At NIQ Canada, we believe it is crucial to focus on managing profitability across both discount and conventional channels, as relying solely on any previous channel mix ratio to forecast your bottom line will be increasingly difficult. It is imperative that you adapt your strategies and find a balance that caters to the evolving needs of the market.

In the webinar, we’ll cover:

• Valuable insights into the current trends and dynamics caused by inflation in our industry
• How to adjust your pricing and promotional strategies to reach your objectives and adapt to changing market conditions.