NIQ
2025 Super Zoo
Welcome Super Zoo Exhibitors and Guests!
Stop by and see us at Booth 3005
August 13-15 | Las Vegas
The Full ViewTM of the pet industry just got a whole lot BIGGER! Announcing our newly expanded US Pet Retail Plus Channel! View ALL retail channels on ONE, single channel.
Lead the Pack with the Full View™ of the Pet Industry
Smarter Data. Sharper Decisions.
From treats to trends, NIQ gives you the Full View™ of the pet market—so you can make data-driven decisions that drive real results. Whether you’re launching your first product or scaling your brand, our solutions are built to help you thrive in a competitive, fast-growing industry.
With NIQ, you can:
Win Shelf Space and Retailer Support
Boost ROI with Smarter Strategies
Innovate with Confidence
Optimize Pricing and Promotions
Strengthen Shopper Loyalty
Turn Insights into Action
Don’t chase the tail—get ahead of the curve.
Visit us at booth # 3005 and get the Full View™ with NIQ.
NIQ Experts & Speaking Sessions
Meet our industry experts to gain valuable insights and spirited discussions
Yemi Owolewa
NIQ’s Pet Vertical
Yemi Owolewa is the leader of NIQ’s Pet Vertical, raising the bar on Pet industry impact and engagement. He has extensive experience in growth strategy and continuous improvement from roles at NIQ, Procter & Gamble, The Boston Consulting Group, AB InBev and Elanco Animal Health. He has a passion for Animal Welfare & Adoption. Yemi earned degrees in Economics and Business Administration from Harvard College and Harvard Business School. He lives in Chicago with his wife and three senior dogs.
Andrea Binder
VP, North America Retail
Andrea has been with NielsenIQ for 10 years, supporting retailers across a wide variety of channels and store formats, most recently leading NIQ’s Retail Pet Vertical. Andrea has a strong background measuring the retail marketplace as consumers shift to purchasing online, store formats continuously evolve and product innovation moves rapidly. Andrea is a Minnesota native where she lives with her family and their adorable black lab, Breezy.
Sam Smith
Associate Client Director CPG Pet
Sam has been with NielsenIQ for 6 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both a MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam has two dogs, Bella & Sidney, and welcomed a cat, Phoebe, post-COVID to his household.
Show Floor Talk: Harnessing the Power of Product Attribution in the Pet Humanization Era
Thursday, August 14th, 10:00-10:15am
Room: Main Show Floor
Speaker: Andrea Binder, VP North American Retail
Embark on a guided tour of the show floor to explore the latest data-driven trends transforming the pet retail landscape. Discover how retailers are adapting to these changes through innovations in smart pet technology, personalized nutrition, and sustainable product offerings. Gain insights into consumer preferences, including the growing demand for premium and eco-friendly products, and learn how to leverage these trends to enhance your retail strategy. This tour provides actionable insights to help you stay ahead in a dynamic and competitive market. Kick things off at the Show Floor Talks Stage with a fast-paced, 15-minute data-driven look at the latest pet retail trends, then hit the show floor for a guided tour spotlighting real-world examples of those trends in action.
Emerging Pet Brands—Your Growth Journey Starts Here, Try Byzzer™ by NIQ for Free
Ready to turn insights into action? If you’re an emerging or growth-stage pet brand, you can tap into the power of Byzzer™—free of charge. No strings. Just smart data to help you grow faster and smarter.
Sign up today and get access to 3 free reports and a weekly alert, including:
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
Shameless Pets knows that CPG data doesn’t just win you a spot on the shelf – it keeps you there
