Commentary
Winter FancyFaire* 2026
January 11-13, 2026 | San Diego, CA
Where Fancy Meets Forecasts.
NIQ doesn’t just observe what’s fancy, we quantify it.
Visit us at booth #4201
Power Up Your Strategy with NIQ Data
Your retailer meetings deserve insights that deliver results. At Winter FancyFaire*, we’re offering free, customized retail data from the world’s leading measurement company.
How to Power Up:
- Schedule a meeting with us.
- Receive tailored insights before your retailer meetings.
- Walk in ready to wow with NIQ’s trusted data behind you.
Why NIQ?
- The gold standard in retail data to guide your decisions
- Insights tailored to uncover your growth opportunities
- Expertise that helps you build impactful, data-driven strategies
Visit booth #4201 to learn more!
See NIQ on Stage
Sunday, January 11th, 2026
1:45 PM – 2:15 PM – Pathfinder Stage
Meeting the Shifting Consumer Where They Are Today and Tomorrow
Consumer behavior is shifting quickly, from reactions to regulatory changes to the economic challenges changing what consumers put in their basket. NIQ will provide attendees a look at the biggest changes impacting consumer food and beverage purchasing behavior and how to think through the emerging opportunities of consumer discovery and ultimately loyalty. Come for a fast-paced need-to-know and what-to-do session.
Meet the Speaker
Find the Right Solution for You
- Better For™ Emerging Brands
Byzzer™: Better For™ Emerging Brands
Emerging and growth brands can try out Byzzer™ powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top-growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
- Better For™ Innovation & Growth
NIQ Strategic Analytics & Insights: Better For™ Innovation & Growth
Connecting the dots for you by bringing together subject-matter-experts to support your organization.
Understand people
Translate human insights into powerful growth strategies.
Innovate for transformative growth
Create the innovations from ideas, products, and activation that grow your business.
Build your brand for growth
Build lasting connections and manage your brand with precision.
Act on your greatest opportunties
Transform your strategies and make better business decisions to achieve executional excellence.
- Better For™ Natural Brands
NIQ Better For™ Natural Brands
Better For Segment™ solves limitations that come from the “Natural Channel” by defining and narrowing a competitive set of category disruptors and differentiated products.
Automated Definition
A clear method to classify Better For™ products versus a subjective one from competitors, enabling scalability
Full View™ of
ProductsNIQ codes for products across all channels, providing you with the total view of your category
Go Beyond
Sales DataWe’re not limited to sales data; run Better For™ analysis on pricing, assortment, consumer, and shopper insights
- Better For™ Digital Product Content
NIQ Brandbank: Better For™ Digital Product Content
NIQ Brandbank provides top-notch digital content solutions, helping brands and retailers create, manage, and distribute high-quality product content for e-commerce. Enhance your online presence and drive sales.
Activate your shopper needs from one source
Easily syndicate digital product content across more than 700 global retailers, wholesalers, and application providers to access the largest number of shoppers.
Access our vast experience and knowledge
NIQ Brandbank’s quality expertise comes through our use of global best practices and over 25 years of experience specializing in digital product content for omnichannel use across 39 markets.
Give your brand a competitive
edgeTransform shopper confidence and enable informed purchasing decisions with quality-assured digital product content, backed by an industry-leading process, technology, and automation.
- Better For™ Your Bottom Line
Financial Services: Better For™ Your Bottom Line
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Consumer household
panelsHomescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
