NIQ is the IFA Global Insight Partner
Come and visit us – Panorama Room Lounge Space | Hall 6.3
Sept. 4-8, 2026 – Messe Berlin
Our presence – What to expect at IFA
The NIQ Client Lounge is in the Panorama Room, just outside the Media Centre in Hall 6.3. You’ll find it directly opposite the VIP Lounge and the Sommergarten on the 3rd floor.
At our client lounge and across the event, NIQ will showcase:
What drives purchasing decisions?
By combining consumer panels and point-of-sale data, NIQ helps brands uncover real buying behavior, identify growth opportunities, and make more confident decisions.
Tech & Durables Insights
Deep dives into market trends, pricing dynamics, and consumer sentiment across electronics, appliances, and more.
AI-Powered Analytics
Tools that turn data into decisions—faster, smarter, and with greater precision.
Sustainability & Smart Tech
How evolving consumer values are reshaping product innovation and brand loyalty.
Why It Matters
IFA brings together the most influential voices in tech and durables. NIQ is proud to be at the center of this conversation—helping businesses navigate complexity with clarity. Whether you’re launching a new product, entering a new market, or optimizing your portfolio, NIQ’s intelligence is your competitive edge.
Connect with NIQ
powered by GfK intelligence at IFA
Explore what’s next at IFA 2026 with NIQ. Visit our Lounge in the Panorama Room (Hall 6.3), gain valuable insights from our sessions, and engage with industry experts helping define the future of technology and durables.
NielsenIQ on IFA stage
NielsenIQ leaders will be on-site throughout the event and available for discussion
SVP, Global Tech & Durables
Perry is a commercial leader with over 2 decades of experience in business management, driving growth and elevating client relationships in Tech & Durables industries. He leads NielsenIQ’s Global Tech & Durables business, helping manufacturers, retailers, distributors, and financial services companies make better decisions, faster.
SVP, Global Tech & Durables
Head of Global Strategic Insights
Is a recognized expert for market trends in the tech and durable goods area.
He and the team provide fact-based strategic analytics by integrating multiple sources of NIQ/GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving to. Norbert’s professional focus is on the cross-sector tech & durable goods as well as Major Domestic Appliances and consumer insights.
With more than 20 years of business experience, Norbert exchanges with decision makers of leading manufacturers and retailers of the industry to bring strategic decision support to industry leaders.
Norbert continuously publishes industry blogs, reports and infographics and is regularly quoted in NIQ/GfK’s press releases as an industry expert.
Head of Global Strategic Insights
Senior Director in Global Customer Success Thought Leadership
Namrata Gotarne is a Senior Director in Global Customer Success Thought Leadership at NIQ, specializing in Technology & Durables, Retail and Automotive.
She combines NIQ’s full view of market data and consumer behaviour to help organizations understand change and translate insights into actionable strategies. Alongside leading global thought leadership initiatives, she works closely with clients through executive workshops and consulting engagements.
Namrata is a frequent speaker and moderator at industry events, including TCG Summit, GATES Summit, Channel Summit and IFA Berlin.
Connect with Namrata on LinkedIn to receive latest news on publications.
Senior Director in Global Customer Success Thought Leadership
Our Panorama lounge is available to discuss your priorities and explore opportunities with NIQ.
Sept. 4-8, 2026
Our side events at IFA 2026
NIQ exclusive event for emerging and mid-size Tech & Durables brands
September 4 | 12:30–14:30 | Panorama Lounge
Join NIQ for an exclusive side event designed for emerging and mid-size Tech & Durables brands. Discover the latest growth opportunities across the sector, hear how challenger brands are winning share in increasingly competitive markets, and learn how AI-powered, decision-ready intelligence is helping lean teams compete with industry giants.
The session includes expert insights, a live panel discussion, and networking with industry peers and NIQ specialists.
NIQ Business Breakfast (German) – Reset 2026: Disruption, New Players, and the Future of the Tech Industry
September 5, 2026 – 8:30 – 10:00 – IFA Dream Stage
Economic uncertainty, evolving consumer behavior, and emerging competitors are reshaping the Tech & Durables industry. Join NIQ at IFA 2026 to explore the trends driving this market reset and the opportunities they create for future growth.
NIQ “Claimspiration” for Winning Launches – Transform Complex Features into Clear, Compelling Consumer Claims
September 6 – 10:30-11:30 Panorama Lounge
Join NIQ’s Claimspiration Masterclass to learn how to transform complex product features into clear, compelling claims that consumers instantly understand and value. Discover how insight-led messaging can strengthen product differentiation, increase desirability, and support stronger innovation performance. Through practical examples and expert guidance, you’ll learn how to communicate benefits more effectively, build consumer trust, and create claims that drive better business results in an increasingly competitive marketplace.
NIQ Benelux Masterclass at IFA 2026 – Retail Disrupted: Winning in the New Commerce Landscape
September 7 2026 – 15:30 – 17:00 Panorama Lounge
The future of retail is being shaped by new commerce platforms, changing shopper behavior, and AI. Join the NIQ Benelux Masterclass at IFA to explore the trends transforming Tech & Durables.
