Success Story
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Activate Personalized Experiences
Harness the power of real-time data and advanced analytics to deliver unique and impactful experiences in the future of retail.
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Delivering personalized shopping experiences is no longer a luxury for the biggest names, but a necessity for all retailers. With so many niche markets and value-driven consumers, it’s tough to know the best ways to plan and execute effective marketing campaigns catering to unique customer preferences while ensuring that every advertising dollar yields the highest possible return.
NIQ’s advanced solutions help you manage offers and ads effectively and deliver personalized marketing at scale. With real-time access and top-tier data quality, you can optimize retail personalization by predicting demand and understanding customer preferences. AI-powered analytics and expert insights help identify the best products, places, and offers for unique shoppers.
Execute innovative campaigns where manufacturers, retailers, and customers all benefit. Define campaigns, segment customers, share insights with suppliers, and allocate personalized coupons and ads. Plan, launch, and measure successful personalized marketing campaigns with tools and expertise that optimize return on ad spend and improve your marketing effectiveness.
Personalize your marketing strategies for maximum ROI
Enable superior personalization strategies
Optimize personalization with Advanced Insights. Predict demand, understand preferences, and deliver 1:1 marketing content to boost loyalty and engagement
Enhance your decision-making with unmatched data quality and granularity
Make quick and well-informed decisions with real-time analytics, leveraging NIQ’s unmatched data quality, strategic insights, and expertise.
Target your audience with precise and impactful content
Deliver the right content to the right audience at the right time. Use AI-powered analytics for highly targeted, data-driven campaigns that boost engagements and customer satisfaction.
Optimize marketing campaigns for maximum effectiveness
Plan, launch, and measure personalized campaigns at scale. Collaborate with suppliers, optimize return on ad spend, across channels to refine your marketing strategies.
52%
of shoppers prioritize lower prices when deciding brand loyalty.
30%
Redemption rates can reach up to 30% when activating personalized retention campaigns.
72%
of consumers expect retailers to know them on a personal level.
E-book
Personalization in retail media
Check out this guide to discover the key steps for building a customer-first retail media strategy and discover best practices for launching a successful retail media plan. Explore how NielsenIQ’s cutting-edge platform empowers retailers to deliver a retail media offering that outshines the competition and generates more engagements.
Webinar
Transform retail online experiences
Watch the on-demand webinar, where we’ll discuss how retailers can deliver the best, personalized online shopping experience to their shoppers, increasing loyalty and share of wallet. We will cover the different ways to increase shoppers’ engagements, bringing demographics, online & the need for personalization together.
Case Study
Unleashing Data-Driven Personalization: How REMA 1000 Transforms Customer Experience with NIQ Activate
Featured Product
Personalized Offer Management
Empower the right customers, with the right offer, at the right time, and at the right place.
Featured Product
NIQ Brandbank
Deliver the best shopping experience by making consumer goods more discoverable and engaging.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
