Success Story
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Measure & Integrate your Market Performance
Tailor your strategies and boost performance by combining your data with NIQ’s retail market intelligence to analyze omnichannel trends and market share.
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In a world full of data, the ability to find the right insights quickly is critical in our hyper-competitive retail environment. Without robust and accurate data, companies risk making uninformed decisions that can lead to missed opportunities and significant financial losses.
NIQ’s unmatched data and insights in the T&D and FMCG industries offer the Full ViewTM of Retail, enabling you to make strategic decisions that drive growth, gain wallet share, and maintain your competitive advantage.
Our advanced tools capture and translate insights into powerful, profitable actions— delivering the world’s most comprehensive performance measurement, deep consumer insights, and always-on analytics, backed up by trusted industry expertise. Integrate your first-party data with NIQ’s market measurement data for a holistic understanding of market dynamics. Plus, you can utilize intuitive visualization tools with access to over 350 key performance indicators to drive strategic growth with quick, self-serve insights and measurement reports at your fingertips.
Make reliable, data-driven decisions for strategic growth with comprehensive retail market insights
Harness a holistic market understanding
Guide your growth strategy with reliable data to measure total sales and market share. Track performance with granularity and extensive coverage of omnichannel trends.
Make data-driven decisions with AI-powered tools
Break down silos and power collaborative, data-driven decisions with the ability to effortlessly create and share actionable reports.
Leverage unmatched global coverage and industry expertise
Benefit from the broadest insights coverage in over 100 countries alongside support and insights of leading industry experts.
Dependable data quality and accuracy
Unrivaled data quality, powered by industry-leading POS truth sets, large sample sizes, and detailed product data with rigorous quality checks.
93%
of global consumers consider sustainability important.
38%
of global consumers view themselves as financially vulnerable.
$57.6 Trillion
Global consumption is forecasted to reach $57.6 trillion USD in 2024.
Case Study
Driving success in an intensely competitive market
Supreme Mobiles trusts GfK to inform its expansion strategy.
Report
E-commerce success in 2023 and beyond
Leveraging growth and maximizing returns.
Featured Product
NielsenIQ Activate
One collaborative platform powering retailers and brands to go from data to insights to activation
Featured Product
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
