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Tech & Durables
Discover growth opportunities in the Consumer Tech sector with NIQ. Our comprehensive data solutions and industry-leading insights empower businesses to master market measurement, understand consumer behavior, and drive innovation.
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Get the Full View™ of the technology and durables industry.
Despite a constantly evolving market and consumer, there are significant opportunities for growth in the Tech and Consumer Durables (T&D) spaces. NIQ and GfK together provide unparalleled insights to help you navigate a challenging landscape and ultimately find and maintain sustainable growth.
Our robust point-of-sale network and global, long-term panel studies equip you with the comprehensive data needed to understand your market, brand, and consumers better than ever before. Whether you’re a distributor or a retailer, a leading or emerging brand, a software company, a component manufacturer, or a smarthome provider, with NIQ, you can make better business decisions, faster.
Our data solutions also add value to those not directly involved in the Tech and Consumer Durables sectors, helping leaders in the media and entertainment and financial services industries unlock insights and gain a deeper understanding of market dynamics. With NIQ’s industry-leading expertise, you can identify growth opportunities, win market share, and drive innovation.
With our leading T&D data and insight solutions, you can:
- Master market measurement, grow your business and boost market share with a complete view of performance across categories, channels, and global markets.
- Understand consumer behavior in the consumer durables market so you can seize the moment.
- Empower brand and media excellence with insights that can build a strong brand and improve marketing and advertising effectiveness.
- Improve analytics and forecasting to more accurately assess market potential and optimize revenue.
Want more insights on the T&D industry?
Understand your market, brand and consumer with GfK’s state-of-the-art trend reports, category insights and expert talks.
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Meet the team
Julian Baldwin
President, Tech & Durables
President, Tech & Durables
Julian Baldwin leads NIQ’s Global Tech & Durables business. Now powered by GfK intelligence, Julian manages the world’s most robust point of sale network, and global, long-term panel studies. His team partners with clients to deliver the data needed to help them understand their market, brand, and consumer better than ever.
Perry James
SVP, Global Tech & Durables
SVP, Global Tech & Durables
Perry is a commercial leader with over 2 decades of experience in business management, driving growth and elevating client relationships in Tech & Durables industries. He leads NielsenIQ’s Global Tech & Durables business, helping manufacturers, retailers, distributors, and financial services companies make better decisions, faster.
Megan Moore
VP, Global T&D Retail Partnerships
VP, Global T&D Retail Partnerships and Channel Growth
Megan Moore brings over 17 years of experience in the data and insight sector, with deep expertise in the Tech and Durable (T&D) industry. She has partnered with leading global brands and retailers across technology categories. In her current role, Megan leads Global T&D Retail Partnerships, Growth Channels, and Global Optics. Megan is passionate about elevating decision‑making through meaningful insights and champions a culture where data leads, influences, and fuels sustainable growth.
Anthony Norman
Head of Global T&D Accounts, EMEA
Head of Global T&D Accounts, EMEA
Anthony brings over 25 years of experience in the research sector, partnering with some of the world’s leading technology brands. Throughout his career, he has advised global organizations on strategic direction and delivered insights that have helped accelerate growth and unlock new opportunities. He has led high performing country teams and now oversees a team dedicated to supporting NIQ’s largest Technology and Durables clients across the EMEA region.
Lori Paradowski
Head of NA Global T&D Clients
Head of NA Global T&D Clients
With more than 30 years in consumer research, retail measurement, and consulting, Lori leads NielsenIQ’s North America Global Tech & Durable team. She brings a strong track record of building long-term client partnerships and is inspired by helping organizations unlock what’s possible through the power of NIQ data.
Kent Dahn
Head of APAC Global T&D HQ
Head of APAC Global T&D HQ
Kent brings 25 years of work experience across a diverse portfolio of globally recognized market research, technology and media companies, as well as premier investment banking and consulting organizations. Past companies include The Walt Disney Company, Sony Pictures Entertainment, JPMorgan Chase and PwC. He currently leads NIQ’s commercial sales across the global T&D clients that are headquartered in Japan, China, S. Korea and Taiwan.
Anastasia Bournelli
VP, Global Mobile Network Operators
Vice President, Global Mobile Network Operators
Anastasia leads NielsenIQ’s global Mobile Network Operators business, working with telecom operators and device manufacturers on how data, consumer intelligence, and real-time market signals are reshaping growth, investment decisions, and competitive advantage.
With a background spanning Bain & Company and strategy leadership at Proximus, she has spent her career at the intersection of strategy, analytics, and the telecom ecosystem — advising leaders on where networks, devices, and digital services are heading next.
Her work focuses on turning market intelligence into strategic advantage across an increasingly connected, digital-first economy.
David Lewis
VP GTM T&D
VP GTM T&D
David Lewis brings deep expertise across the T&D market, helping global manufacturers, distributors and retailers unlock value through market measurement and intelligence. With extensive he partners with leading brands to turn complex sales and pricing data into clear strategic actions. David plays a key role in shaping and advancing Market Intelligence solutions, strengthening client centric practices, standardizing commercial processes, and expanding industry partnerships.
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