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NIQ Brandbank

Technology Product Content Solutions

Making product content simple, accessible, and more profitable for our clients

Previously GfK Etilize

NIQ Brandbank provides standardized product data catalogs for more than 20 million technology products worldwide. Get access to product data, product images, marketing text, product specifications, merchandising information, rich media, and more from product catalogs available around the world.

30 M+

Technology & Durable products in catalog

70,000+

Daily active users

119

Global markets served

Team of Asian business men working together in a meeting

Learn how NIQ Brandbank can transform your business

Industry leading retailers, brands, and distributors trust our technology and durables data solutions to improve the customer shopping experience.

Your content is our reputation.

01

Retailers

Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.

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02

Distributors

Outsource your product content needs to us and improve vendor and dealer relationships to increase sales.

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03

Brands

Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

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Complete, accurate, and engaging product content ensures optimal conversions, e-commerce sales, and AI-powered product discovery. With NIQ Brandbank, your product content will be consistent, sourced from the manufacturer and includes rich content to optimize results. We provide:

  • Detailed product attributes 
  • Titles and marketing descriptions optimized for SEO and AI search 
  • Feature benefit bullets 
  • Rich media elements 
  • Sustainability product attributes 
  • Universal product identifiers 

Optimized for AI Search

In today’s AI-driven discovery landscape, product content is the foundation of search performance. Our detailed, consistent, and trustworthy data helps AI search engines accurately understand, recommend, and showcase your products. In categories where specifications, compatibility, features, and performance drive purchasing decisions, high-quality product content determines whether a sale is won or lost.

AI product discovery shaping how consumers find and evaluate products across the purchase journey

Rich Media Content Solutions

Creating engaging experiences online is critical to building shopper loyalty and driving cart conversion in today’s competitive online marketplace. Explore our suite of rich media tools tailored to your catalog and customers.

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SpexPlus Catalog

Why reinvent the wheel? Access accurate and up-to-date product information for 20 million+ technology products in your network — including office products furniture, consumer electronics, IT, and home technology.

Get started

SpexAccess

For brands and manufacturers, NIQ Brandbank’s SpexAccess platform allows you to upload, manage, and syndicate your product content to desired channel partners all in one solution.

Discover SpexAccess

Professional Services

Receive expert mapping and integration support tailored specifically to your business. Our professional services team helps clients accelerate product content implementation with expert integration, data mapping, and customization support.

Custom export formats

tailored to your platform and system requirements

Custom product feeds

to distribute accurate product data across channels and partners

Shopping cart-ready formats and feeds

for seamless integration

Custom pricing and vendor logic files

to ensure data consistency and accuracy

Category and product mapping services

to improve product organization, visibility, and discoverability

Implementation support and testing

to help ensure a smooth and successful deployment

Christina Pageau, Head of E-Commerce Marketing

Vertiv

“We’ve taken control, elevated our brand and differentiated our digital product catalog by maximizing the NIQ Brandbank team’s expertise. From starting with a tailor-made product selector solution designed to position Vertiv as a key competitor in our market, we have grown to trust NIQ’s content management service and have expanded our product listing footprint – globally.”

Read the full story
Andrea Caletti, Head of Global Web Operations

Acer

“As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. NIQ has proven to be a valuable long-term partner of ours by delivering solutions that support our initiatives and growth.”

IM Global Teamctor

Ingram Micro

“We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.”

Paul Gatens, VP of E-Commerce

S.P. Richards

“NIQ Brandbank is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with NIQ is a more scalable solution for us than developing content in-house, helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.”

Merle McIntosh, SVP Merchandising and Product Management

NewEgg

“We choose to work with NIQ Brandbank because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.”

Let’s talk about your product content strategy

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