Win with Price & Promotion

Simplify the complex world of retail pricing by integrating your first-party data with broader market data to establish and achieve your business goals and stay competitive and stay ahead of the game.

Select your industry below, and talk to one of our experts

Managing retail pricing strategies and retail promotion in today’s fast-paced environment is challenging. You face constant pressure to remain competitive, drive sales, and predict the impact of your decisions – all while juggling complex pricing structures across various markets. That’s why you need quick and easy answers to simplify your retail pricing strategies and maximize your performance.

Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market. By integrating retail pricing data from thousands of companies with your first-party data, you’ll access unique market insights – and an impressive AI forecasting solution. From base price optimization to promotional planning and execution, our end-to-end solutions ensure complete control over your pricing ecosystem. Experience the peace of mind that comes with knowing you have the most reliable retail data and insights at your fingertips.

Enhance your pricing and promotions with NIQ’s advanced platform and expert guidance

Streamlined price control and management from start to finish

Ensure complete control over your pricing ecosystem with our integrated solutions that allow you to collaborate with suppliers to make fast, smart decisions. From base price optimization to promotional planning and execution, NIQ provides a seamless approach to managing and optimizing every phase of your pricing strategy.

Maximize your pricing with data-driven insights

Break free from uncertainty with tools to help you identify, measure, manage, and collaborate with suppliers to optimize profitable pricing decisions. Traditional pricing software is limited to first-party data, but NIQ’s unique approach delivers comprehensive insights by integrating market pricing data from thousands of retailers with your data for the Full View^TM of your market share.

Predictive pricing made simple

Utilize our advanced technology, trusted industry expertise, and predictive analytics to foresee retail industry trends and make effective pricing decisions. Automatic data loading alongside intuitive visualizations help you define and execute competitive pricing actions based on the world’s most comprehensive performance measurement data and industry-leading prediction models.

Master promotional periods

Leverage generative AI retail insights to assess the impact and incremental value of past promotions, and to plan future ones by intelligently quantifying their impact on customers and your bottom line.

89%

of shoppers prioritize lower prices when deciding brand loyalty.

63%

of global consumers would buy an innovative product if it were made as affordable as possible.

Nearly 50%

of all promotional sales are from purchases that would have occurred without the promotion.

Charlotte Myers, SVP Merchandising

FreshDirect

“Suppliers who are engaged with the platform and are using its insights to drive decision making around their assortment or promotional strategy are performing 8% better than their competitive set year-to-date. This underscores the power of the insights to drive growth within the business.”

Livia Mihaela Bibu, Dep. Manager of Convenience Retail Romania

OMV Romania

“Meeting our 2023 business goals and sales targets came as a direct result of the pricing analytics. We are convinced of the tool’s capabilities and effectiveness – and are working on a second phase of the project that will continue to deepen our pricing intelligence with NIQ.”

Asian man choosing orange juice in supermarket using smartphone to check shopping list. Male shopper with shopping cart selecting beverage bottle product in grocery store.

Education

How your pricing strategy can help you stay ahead of inflation

A tailored pricing strategy is the key to keeping your customers loyal. Explore five competitive scenarios to help you adjust prices with confidence!

The ultimate guide to pricing and promotion

Read on to learn more about pricing and promotion best practices in today’s competitive marketplace

Woman holds a tablet that has charts and graphs on the screen in a meeting with 2 others

Case Study

How OMV leveraged NIQ pricing intelligence to deliver business goals

Discover how NIQ’s advanced tools empowered OMV to streamline pricing processes, growth and profitability

Let’s partner up

Assortment & Promotion Analytics

Optimize assortment and plan more impactful promotions to stay ahead of the competition.

Unlock your solution today

Retail Price Optimization

Gain a competitive edge by harnessing the power of AI and automation for end-to-end pricing management and continuous optimization.

Unlock your solution today

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™

Find out more

Win with Price & Promotion