Top 10 NIQ insights of 2023
2023 was a challenging and transformative period for Consumer Packaged Goods (CPG) companies. Consumer priorities and behaviors changed quickly in the face of geopolitical tensions and ongoing economic uncertainties, while technology continued to revolutionize the way companies collect data and market to their consumers.
In the ever-changing landscape of 2023, CPG companies used NIQ insights to stay connected with shifts in shopper behavior and strategically navigate the complexities of an unpredictable market. Here are this year’s top-10 NIQ stories:
Looking ahead
In 2024, we’ll have an eye on the new and evolving trends — from data quality and AI, to sustainability, and the rise of private labels around the world — that matter most for your business. Stay tuned for year-end wrap-ups and 2024 predictions in the new year.
