[May 2024] — Data Impact by NielsenIQ, the leading data provider for ecommerce digital shelf analytics, and Unilever, one the world’s largest consumer goods companies, proudly announce their ongoing strategic partnership aimed at curating an enhanced online retail experiences for consumers.

• Advanced Digital Shelf Analytics: Data Impact by NielsenIQ will provide Unilever with state-of-the-art digital shelf analytics tools, allowing the company to gain deep insights into product performance, consumer behavior, and competitive positioning across various online platforms.
• Optimized Online Retail Strategy: By harnessing the power of Data Impact’s analytics, Unilever aims to refine its online retail strategy, ensuring a more impactful and consumer-centric presence on digital shelves. This strategic alignment will enable Unilever to swiftly adapt to market dynamics and consumer preferences.
• Enhanced Decision-Making: The partnership will empower Unilever with real-time data and actionable insights, enabling the company to make informed decisions, optimize product listings, and enhance the overall online shopping experience for consumers.
• Market Leadership: Together, Data Impact by NielsenIQ and Unilever aspire to set industry benchmarks in ecommerce digital shelf analytics, demonstrating the value of data-driven strategies starting with a webinar and thought-leadership content.

In response to the evolving landscape of digital commerce, Data Impact by NielsenIQ and Unilever have joined forces to explore cutting-edge insights in the ecommerce sector. This collaboration will leverage Data Impact’s advanced analytics capabilities and Unilever’s market expertise to drive innovation and unlock new opportunities for growth in the digital space.

Key highlights of the partnership include:

“We are excited about the immense potential that our partnership with Unilever holds. By combining the expertise of Data Impact by NielsenIQ with Unilever’s market leadership, we aim to stay at the cutting-edge of ecommerce digital shelf analytics and empower brands to navigate the digital landscape with confidence.” 

—Yacine Terki at Data Impact by NielsenIQ. 

“At Unilever, we are committed to delivering exceptional experiences to our consumers, both in-store and online. Our collaboration with Data Impact by NielsenIQ represents a significant step forward in our digital strategy, providing us with the tools to optimize critical metrics as Share of Search, and Online Availability needed to stay ahead in the evolving ecommerce landscape and win the Digital Shelf.”

— Richard Garbett, Head of Digital Commerce Strategy at Unilever.

“The partnership between Data Impact by NielsenIQ and Unilever showcases the power of collaboration in driving innovation and shaping the future of online retail.”

About Data Impact by NielsenIQ

Data Impact by NIQ is an ecommerce analytics provider. Our customizable, intuitive platform offers the most accurate and reliable digital shelf data available. The creator of industry standard location-based data analytics, we continually develop new solutions for our clients. Our Amazon Sales & Share suite empowers brands to maximize their sales potential and our pricing, visibility, content, distribution and emedia modules equip brands with cutting-edge solutions.

About Unilever

Established over 100 years ago, Unilever is one of the world’s largest consumer goods companies. We are known for our great brands and our belief that doing business the right way drives superior performance.