The biggest lever of growth in the On-Premise isn’t flavour, format or innovation—it’s the bartender. Brands spend millions trying to shape consumer choices, but the most powerful influence occurs in the time between a guest opening a menu and placing an order. Those moments, and the professionals who create them, have never mattered more.
This report reveals how brands and venues can work together to maximise the powerful role of the bartender and optimise their guests’ experiences.
Download the full report to read more.
