Beauty & Personal Care

Analysis

Marketing in an Inflationary Economy: Strategies that Work

Commentary

The Beauty Category’s Dynamic Growth: A 2024 Mid-Year Update

Report

Savvy Scalp Scientists: How consumers are taking Scalp Health into their own hands

Report

West Europe Prime Day Beauty Results

Commentary

How technology is transforming personal health care 

Commentary

Mass vs. Luxury beauty trends 2024 

Commentary

NIQ Beauty Buzz: Maximizing Beauty Brand Success on TikTok Shop

Commentary

NielsenIQ Consumer 360- Beauty Vertical Event Recap 

Report

A Spotlight on the LGBTQIA+ Beauty Consumer

Commentary

See the power of the Asian American beauty buyer 

Multimedia

Video: Crafting Confidence: How Danessa Myricks Transformed the Beauty Industry

Analysis

Challenger Brand Building Blocks