Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1038 results

In-store tech may boost the brick-and-mortar retail resurgence

COVID-19: Tracking the impact on FMCG, retail, and media

COVID-19: The unexpected catalyst for tech adoption

From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak

From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak

From the field: Nielsen China offers personal insight on shopping trends amid the COVID-19 outbreak

From the field: Nielsen South Korea offers personal insight on shopping trends amid the COVID-19 outbreak

From the field: NielsenIQ Italy offers personal insight on shopping trends amid the COVID-19 outbreak

COVID-19 concerns are a likely tipping point for local brand growth
Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers
