
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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NielsenIQ grocery universe 2017

Are Americans still falling for pumpkin?

Hong Kong female consumers spend over HK$4,000 on skincare and cosmetic products

360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

The state of the U.S. beer market

Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers

Understanding the impulse shopping of today’s omnishopper
Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement – in Just 90 Days

Churn in High Frequency Retail: Defining It. Reducing It.

10 Best Practices for High Frequency Retail Personalization
