Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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Consumer Behavior: datapoints to watch and why
Champion the customer through omnichannel marketing
Long-term brand-building: a witness statement
Opportunity in crisis: trump cards for brands and retailers in Q4 2022
How brands can hit the energy efficiency sweet spot
Power Brands: how you can become part of this exclusive club
The digital consumer is here to stay – and they expect seamless, channel agnostic experiences
Reclaiming value with the right pricing strategies
Tactics to navigate a long-term inflationary environment
GfK’s Inspirational Women in Tech