Data Technology

Analysis

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year

Report

Map of the Month: Online & brick-and-mortar purchasing power for toys and hobbies, Germany 2020

Commentary

5 tips to optimize your advertising ROI

Commentary

There’s a new approach to tracking brand performance

Commentary

5 reasons why a Marketing Mix Model is relevant today

Commentary

5 tips to measure brand performance in the new abnormal

Analysis

Parisians swap city living for rural retreats, taking millions in consumer spend with them

Report

Syndicated Studies & Research: New Normal Shopper

Education

Plan for peak performance: Use data to improve your shopper marketing and promotions planning

Commentary

Winning in times of disruption: Leadership during crisis

Analysis

Do Belgians believe in the myth of the green consumer?

Report

Map of the Month: GfK Purchasing Power Europe 2020