Hispanic American households are a young and growing group
In the U.S., people who identify as Hispanic make up nearly 20% of the population. This is an incredibly important group of consumers that is only projected to grow in the coming years. Hispanic consumers make up 17% of households purchasing beauty products and over-index on spend, accounting for 20.3% of total beauty dollar sales.
Take a closer look at the buying habits and behaviors of Hispanic consumers that are impacting the beauty industry:
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LGBTQ+ consumers
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![](https://nielseniq.com/wp-content/uploads/sites/4/2021/10/GettyImages-1138999558-1201x800-5b2df79.jpg?w=1024)
Discover the Black consumer
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![](https://nielseniq.com/wp-content/uploads/sites/4/2022/07/GettyImages-1149848068-1201x763-f21be87-e1662568221215.jpg?w=1024)
The evolving Hispanic consumer 2021
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![](https://nielseniq.com/wp-content/uploads/sites/4/2022/03/GettyImages-1150618333-1200x798-36b7a2e.jpg?w=1024)