Hispanic American households are a young and growing group
In the U.S., people who identify as Hispanic make up nearly 20% of the population. This is an incredibly important group of consumers that is only projected to grow in the coming years. Hispanic consumers make up 17% of households purchasing beauty products and over-index on spend, accounting for 20.3% of total beauty dollar sales.
Take a closer look at the buying habits and behaviors of Hispanic consumers that are impacting the beauty industry:
A closer look at the buying habits and behaviors of Hispanic consumers
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