Our Geomarketing Map of the Month for November shows the regional distribution of retail centrality in Germany in 2024.
Retail centrality shows which regions benefit from above-average brick-and-mortar retail turnover thanks to an inflow of purchasing power and where, on the other hand, there is an outflow of purchasing power. The latest study for Germany shows that medium-sized towns in particular have an especially strong appeal to their surrounding areas. With a retail centrality of 230.4, the urban district of Zweibruecken with its outlet city is clearly in first place. The two urban districts of Straubing (202.5) and Passau (196.0) follow in second and third place. Bringing up the rear is the rural district of Straubing-Bogen with a retail centrality of 61.3.
Download the map in high-resolution JPG format…
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ-GfK”.
Further insights into NIQ-GfK’s market data offering can be found here.
