Our Geomarketing Map of the Month for October shows the regional distribution of purchasing power in Europe in 2025.
The average per capita purchasing power in Europe is rising to 20,291 euros this year. However, there are significant differences among the 42 countries analyzed: Liechtenstein clearly leads the ranking with a spending potential of 71,130 euros per person. Switzerland and Luxembourg also rank well above the European average, with 53,011 euros and 38,929 euros respectively, placing second and third. At the bottom of the scale – as in previous years – is Ukraine. With a per capita purchasing power of just 2,946 euros, Ukrainians fall more than 85 percent below the European average.
Download the map in high-resolution JPG format…
NIQ Purchasing Power 2025 is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps.
More results from our 2025 purchasing power study can be found in our recent press release from October 21, 2025.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ Geomarketing’s market data offering can be found here.
