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Multimedia

Webinar: Putting the creative back in advertising​

[x] mins read
Multimedia

Webinar: Putting the creative back in advertising​

[x] mins read
Innovation
02_Elements/Icons/Print Print
Manufacturing CPG & FMCG Advertising Brand Strategy

Great advertising creative is a competitive
advantage: roughly 50% of ad ROI is driven by creative quality. ​Technology has dramatically improved the ability to target advertising, but has creative quality kept up?​ The session will focus on how optimization-focused ads drive stronger ad ROI and a healthier, more collaborative brand-agency-research ecosystem.

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Watch this on-demand recording to learn more about:

  • How shifting from a scorecard-reliant ad qualification process to tools and processes that seek to optimize ads, drives stronger creative ROI.
  • How to improve creative quality early in the creative process and reduce waste.​
  • How Molson Coors Beverage Company applied an ad system focused on optimization and drove business results. 
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