What’s stopping FMCG companies in India from growing?

The FMCG industry is growing rapidly, but growth is not consistent and hard to come by for some, especially small and medium businesses (SMBs) who face multiple challenges. Key problem areas that every SMB owner thinks about as they make their businesses more scalable are:

• What are the latest market trends and challenges facing SMBs today?
• How can SMBs better prepare their product pricing and distribution strategies in order to stay profitable?
• Are there any growth opportunities hidden beneath the mountain of economic pressures?

Most SMBs today operate with minimal resources and have limited access to market information. Limited resources also means every investment that SMBs make must be worth every penny.

Hear from NielsenIQ expert Pallavi Suresh, SMB Leader for India, on how SMBs can protect and grow their business given the challenges they face today.

Watch the video to get a deeper understanding of the latest trends impacting the Indian FMCG industry, current challenges faced by small and medium businesses, and what actions can be taken by SMBs to navigate their way through the current environment.