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Pricing & Promotion
Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.
For more information on how our solutions can support your pricing and promotion strategies, visit our Pricing & Promotion Solutions page.
Displaying 141 results
Analysis
Fading beauty: Inflation’s impact on premiumization strategy
Multimedia
Webinar: The State of FMCG in Asia Pacific and Taiwan, 2022
Analysis
Small businesses need to listen to the preferences of brand buyers
Infographic
How has inflation impacted consumer behavior?
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
Analysis
How Asia Pacific FMCG companies can manage inflationary pressures in 2022
Analysis
The state of FMCG in Asia Pacific and the keys to winning
Education
3 Useful Metrics to Optimize Your CPG Trade Promotion Spend
Education
Three essential steps to getting your product on the shelf
Commentary
6 key approaches to retail pricing during times of inflation insecurity
Commentary