Gaming has grown from the humble 1972 arcade game “Pong” to an industry 2.5 times the size of global box office and music revenues combined—where is it going next?

Globally, COVID-19 has driven a 39% increase in monthly spends on gaming, with indications that this is here to stay. This study provides a deeper understanding and analysis on user profiles, segments, habits, preferences, motivators, and expectations from service providers.