Connect with Asian American consumers, a young population with high earning potential​

Asian American consumers are an influential consumer block in the US. Their spending power is projected to reach $1.6T in the US, creating opportunities for CPG brands and retailers who can authentically connect to their diverse needs and preferences.

Connecting with this diverse consumer group will help CPG brands and retailer succeed in 2024 and beyond. Get the latest edition of NIQ’s Diverse Voices report to learn:

• The makeup of the diverse Asian American consumer cohort, how they shop FMCG, including which categories and brands they’re highly engaged with 
• Where this consumer cohort shops  
• Purchase drivers and preferences, and more 
• How brands can connect with these consumers
• And more