Recent consumer research conducted by CGA by NIQ, shows an increasing popularity of highball drinks in South Korea’s On Premise sector. Client Solutions Director, Jaepil Sohn, analyses the data while examining its correlation with the growing number of visits to On Premise establishments, and provides insights into how suppliers can capitalize on this promising opportunity.
To learn more about CGA’s On Premise consumer research and market measurement capabilities in South Korea, please contact Jaepil Sohn here.
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To read the information in Korean, click here.
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