Until now, South Korea’s beverage industry has been limited to fragmented shipment data and rough estimates, leaving brands unable to fully understand their market share, growth opportunities, or competitor performance.
CGA by NIQ’s On Premise Measurement (OPM) transforms this
landscape, offering South Korea’s first comprehensive measure of On Premise alcohol sales. Used to track share
and trends by leading beverage suppliers, OPM is the most robust view of sales performance out of bars and restaurants ever produced in the market.
Following its proven success in other markets globally—most notably the UK, US, and Australia—OPM provides actionable intelligence for South Korea’s dynamic market. For the first time, manufacturers, brands, and categories can access a fully integrated solution that answers critical questions: where to invest, which channels to prioritize, and how to grow sustainably.
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