Consumer Outlook: Guide to 2027
Welcome to your Guide to 2027 Lauren Fernandes, Vice President of Global Content, NIQ For much of the…
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Consumer Tech Trends 2027
A welcome from Perry James Perry James, Global Head of Tech & Durables, NIQ The modern Consumer Tech…
A Tale of Two Consumers: The polarized mindsets reshaping global consumption
A welcome from NIQ and World Data Lab Ramon Melgarejo and Wolfgang Fengler There’s a new consumer reality…
Health & Wellness in 2026: Winning the self-directed, results-driven consumer
The rise of the self-directed Health & Wellness consumer Health & Wellness growth is increasingly being shaped by…
The Commerce Revolution: Where East Meets West
The Convergence Thesis Global commerce is beingreshaped by cross-marketconvergence For the first time, Eastern and Western commerce models…
The New Growth Frontier
AI is creating a new era of advantage How emerging brands are leveraging AI today From research and…
CMO Outlook: Guide to 2026
Find insights, actions, and tools to support your 2026 strategies. Watch this preview and then read our CMO…
Consumer Outlook: Guide to 2026
Spending caution is now baked into household economics Inflation-driven austerity is fading, but consumers are wary of another…
The X Factor
Manufacturer and retailer actions 1 In higher-income regions and countries Fuel premium purchases across key categories by focusing…
Spend Z
Spend Z: A global report A first-of-its-kind deep dive into Gen Z consumers, designed to help retailers and…