Tech and Durables Manufacturers

Analysis

AI Insights Drive Successful Business Strategy

Infographic

Impact of COVID-19 on Belgium’s retail market

Analysis

Impact of the new EU Energy Labels on consumers’ choices

Report

GfK releases updated digital map set for Asia

Report

Map of the Month: Multiple-person households with children, Germany 2020

Report

Map of the Month: GfK Purchasing Power, Germany 2021

Analysis

The Social Dilemma through the eyes of the consumer

Report

Map of the Month: Online & brick-and-mortar purchasing power for toys and hobbies, Germany 2020

Commentary

5 tips to optimize your advertising ROI

Commentary

There’s a new approach to tracking brand performance

Commentary

5 reasons why a Marketing Mix Model is relevant today

Commentary

5 tips to measure brand performance in the new abnormal