What you will learn?

We’ll dive into the crucial and basic concepts of pricing through different observed market strategies: 

• Regular Price Elasticity: what is it and how to manage it. Is it changing across Western Europe?
• Regular Price Elasticity decomposition: what to consider when setting a price gap strategy?
• Downsizing or Upsizing? the big question!
• Everyday Low Price: how to define how to apply it?

Webinar overview:

• Date: this event has now passed (April 30, 2025) 
• Presented by: Carolina Vargas and Mateja Kidjemet, NIQ Strategic Analytics and Insights, Analytics and Activation