Beverage Alcohol

Empowering the growth of Beverage Alcohol brands with the Full View™

In the competitive and evolving alcoholic beverage industry, understanding the drivers of consumer behavior and choice at every point of purchase, alongside the ability to track sales and market share across all channels, is crucial for building brand equity and sustainable long-term growth.

With best-in-class beverage market research, NielsenIQ (NIQ) empowers alcohol brands to adapt to shifting consumer behaviors, pinpoint the most profitable drinking occasions, and activate strategies that influence decisions along the entire path to purchase.

Combining unrivalled omnichannel coverage with best-in-class consumer intelligence, NielsenIQ (NIQ) enables alcoholic beverage brands to adapt to changing consumer trends, target the most profitable consumer occasions, and create activations that influence decision-making at each point along the consumer path to purchase.

NIQ’s Full View™ integrates on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform that empowers clients to identify threats and opportunities, growth-driving market trends, and headroom opportunities.

With our industry-leading alcoholic beverage research and analytics, you can:

Measure on and off-premise market performance

Track your sales and share performance against competitors by channel, brand, and more

Track on and off-premise consumer behavior

Win with consumers, manage brand health, target key consumption moments across all channels

Grow and optimize distribution

Identify channels with the greatest sales and consumer opportunities for your brands

Activate with confidence

Make data-driven decisions with assortment, price, marketing mix, and basket and check-level analytics

Maximize e-commerce

Measure the digital shopper journey, track competitive performance online, and optimize your digital shelf

Bacardi Australia

“OPUS has given us a level of On Premise understanding that we didn’t think would be possible. We now know exactly what motivates consumers and drives purchase behavior, instead of relying on assumptions as we did before. The team have been very proactive in making sure we get the most of the platform and that we are always up-to-date with the latest insights and trends.”

Fever Tree Australia

“CGA by NIQ have supported us throughout our partnership, using Outlet Index they’ve helped our venue segmentation targeting and allowed us to identify opportunities for premium mixers in the Australian On Premise. They’ve continually provided us with valuable On Premise insights using their best-in-class products and services. Not only do they deliver exceptional outputs, their consultative and proactive approach has aided Fever-Tree in excelling within the Australian On Premise.”

Male bartender is making cocktail pouring alcohol from shaker to glass at bar background

Analysis

Global Perspective: On-Premise Trends driving beverage alcohol

Consumers’ habits are changing fast —so what should suppliers and brand do to respond? Understanding the demanding and dynamic sector is crucial to pinpoint growth opportunities.

REACH out to the world’s On-Premise

As the global On-Premise adapts to rapid change and major challenges, NIQ’s new REACH research is here to deliver the insights that beverage suppliers need to win around the world.