Consumer 360 Agenda

Activating Winning Merchandising Insights Using 3D Virtual Testing

Virtual shelf testing can be an attractive alternative to testing in live stores, but current 2D solutions fall short of providing a realistic environment for testing. Join this session to learn about how Ferrara Candy partnered with NielsenIQ to use its SmartStore 3D virtual shelf testing solution to drive sales through merchandising optimization. Hear about how leveraging NIQ’s expertise and innovative 3D solution can generate insights to activate wins with customers and shoppers. 

Diagramming the Perfect Digital Store

Online item availability is integral to a successful e-commerce journey and it’s critical that products are available and out of stocks are minimized. In this session, we will discuss a proprietary perfect online store calculation and deep dive into availability to enable attendees to understand how they can make informed e-commerce decisions, optimize their strategies, mitigate out-of-stocks, ensure brand and product visibility, and ultimately drive higher profits. As omnichannel complexity increases, understanding why a product performs the way it does online is critical, particularly during a period of lingering inflation and restrained spending. Join the NIQ Data Impact team for a must-attend session that will explore the ins and outs of diagramming the perfect digital store. 

Driving Long Term Growth Beyond Price and Inflation

Price increases have been the growth driver of nearly every category but as inflation moderates, manufacturers need to rethink their growth strategies with a more balanced approach that grows unit sales. This session will help attendees discover how to unlock performance with retailers by accurately segmenting stores and setting segment level KPIs to identify trends for both top and bottom performing stores and see how market level simulations can predict promotion outcomes efficiently and cost effectively. The session will show you how to capture the greatest ROI from promotions while optimizing targeting capabilities and strategically collaborate with retailers for mutual growth. 

Forecasting the Future:  A Conversation with Wall Street Analysts

Unlock the strategic insights of Wall Street in our exclusive session designed to inform and empower CPG leaders with an analysis of current trends and future outlook of the industry. This is a unique opportunity to gain the knowledge required to skillfully navigate the financial complexities of the CPG landscape with a panel of investors and analysts who will share their Wall Street wisdom and perspectives in a guided Q&A forum designed to help attendees gain a competitive edge.

Exploring the Full View of Measurement

NIQ invented the concept of market share 100 years ago. Since then, the world has dramatically evolved and the ways in which consumers shop has never been more complex. Omnichannel shopping has accelerated and gaining a complete, accurate view of sales and market share can be a challenge as more sales shift out of in-store purchases, based on top trends which find: Grocery click and collect sales up 9% YoY; shipped and delivered increasing by 12%; TikTok emerging as the 12th largest retailer for beauty and personal care products; and endless direct-to-consumer success stories that also blur the measurement picture. Join this session to hear how NIQ is once again reinventing measurement, expanding coverage, and bringing new visibility while eliminating blind spots.  

Looking Beyond the Aisle: Understanding the Full View of Consumer Shopping Behavior

What do beauty products have to do with food products? As retailers and manufacturers look for sustainable growth, it’s imperative to look beyond the aisle to foster inspiration and identify opportunities to stay ahead of competition and remain relevant with today’s consumers. Plan to join this session to learn about how industry thought leaders leverage NIQ’s robust sales and attribution data in unique ways to unlock growth for their brands. Session attendees will be eligible to receive an analysis to help identify cross-category opportunities.  

Mastering Price Tiers for Unbeatable Competition

Join us for an illuminating discussion that will delve into the art and science of outshining competitors across all price tiers. Learn how groundbreaking analysis, based on a data science approach to modeling every category by U.S. item, unveils the secrets to strategic retail success and empowers retailers to unlocking success by deciphering opening price points, value-based tiers, and optimal assortment strategies. [Attendees will learn how to refine private labels, understand shifting consumer trends, and strategically position brands with proprietary methodology that scientifically defines price tier breaks and benchmarks by category. Don’t miss this opportunity to revolutionize your retail approach, ensuring your brand stands out and excels at every price point.] Be part of the conversation that transforms your business strategy and catapults you ahead of the competition. 

How Beauty Brands Leverage Innovation to Drive Growth

Beauty has remained a dynamic growth category, defying trends that are impacting many other categories around the store. A big reason for the continued growth of beauty is the continual and rapid innovation in this category, creating new needs and driving reasons to purchase.

This session will explore the evolution of innovation in the beauty category, highlighting the top growth trends and latest standout brands. We will also have the chance to hear from two leaders at Maesa, a beauty incubator with a standout track record of innovation success: Dana Steinfeld, SVP of brand incubation and product innovation, and Kelly Hunter, director of brand incubation and product innovation.   

The Fourth Alcohol Category: Friend or Foe?

Ready to drink (RTD) beverage alcohol products—which have attracted new and younger consumers, offer transparency in labeling, and provide a wide range of flavors to explore—have experienced remarkable success in recent years. Initially niche segments, RTDs have now evolved into a distinct fourth category, causing traditional beer, wine, and spirits brands to feel the impact, which has in turn posed significant challenges for BevAl suppliers. This session will explore the total impact of RTDs in the liquor channel and provide insights into future growth while helping attendees determine whether RTDs should be viewed as a fourth mega category or simply a style or sub-segment within the existing BevAl framework. 

The State of Convenience

At a time when other channels are closing stores, convenience retailers continue to expand. Excluding tobacco, convenience stores’ mainstay categories—including packaged beverages, candy and salty snacks—have remained resilient to inflation. In this session, attendees will hear from industry experts, who will share the latest developments, new insights, and forecasts on the intricacies of the evolving convenience channel. Other topics to be explored will highlight how convenience stores are experimenting with new formats, layouts, flavors, and technologies to make their stores the most desirable destination for today’s more discriminating on-the-go consumers.

Unleashing Growth through Deep Product Attribution

With over $175 billion spent annually on health and wellness products in the U.S. alone, understanding and aligning with consumer preferences is key to unlocking extraordinary opportunities for growth. Modern shoppers are no longer passive; they seek purposeful and well-informed choices that reflect their values and needs. By staying ahead of shifting consumer habits, emerging trends, and the rapidly accelerating marketplace, manufacturers can position themselves for success. Join us for a captivating session on fueling business insights and innovation—co-presented by Brian Donovan, Nestlé Purina’s director of strategy and insights and Stefanie McNansky, head of category leadership and growth strategy at Kraft Heinz—which promises to deliver actionable insights and foster meaningful discussions to equip attendees with valuable knowledge, empowering them to excel in this ever-changing industry.