Commentary
,
Report
Translate data into action with the Full View™ for retail
Every customer, channel, aisle and click
Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.
One partner. The Full View™.
As a retailer in today’s market, adapting to the needs of empowered, informed customers requires constant reinvention. You can navigate this complexity and become the preferred choice of your customers by embracing a new era of intelligence, driven by data, advanced analytics, and AI.
NIQ delivers the Full View™ for retail, powered by the most complete data and advanced technology. With a suite of tools designed for a new era of intelligence, you can translate insights into powerful, profitable action and stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions.
Our best-in-class retail solutions
Measure & integrate your market performance
Understand competitive performance and track market share. Unlock the power of your first-party data by integrating with NIQ market data.
Win with price & promotions
Leverage your data and market data to optimize price and promotions
Optimize assortment & space planning
Deliver the right product, in the right place for your customers
Deliver supply chain excellence
Stay ahead of complex demand and localize your growth
Analyze & segment your customers
Know your customers and drive loyalty through segmentation
Activate personalized experiences
Scale personalization and effective retail media programs
Collaborate with your suppliers
Fuel mutual growth and monetize your data and digital assets
Hidden
hidden
81%
of online only Tech and Durables (T&D) retailers will invest in AI and ML
94%
of consumers adapt fast-moving consumer goods (FMCG) shopping to manage expenses
70%
of consumers say sustainability more important than before
Podcast
Shelf Talk
The retail podcast that dives into the latest trends and innovations, stay ahead of the curve with expert interviews and actionable strategies.
Featured Event
NielsenIQ at IFA 2025: Powering Growth in Tech & Durables
Report
From Click to Conversion. Redefining Personalization with AI
Discover how advanced AI will shape the future of personalization, enabling even greater precision, adaptability, and innovation.
Education
Navigating the Future of Retail: Driving innovation and consumer spending
Deep dive into the key trends that provide a clear roadmap for navigating the complexities of today’s evolving retail market.
Featured Product
NIQ Activate
One collaborative platform powering retailers and brands to go from data to insights to activation.
Featured Product
gfknewron – One platform, total clarity
Make informed decisions with with the industry’s leading point-of-sales data, consumer insights and advanced analytics to mitigate risks and maximize future growth.
Meet the team
Michael McLaughlin
Global Leader T&D Retail
President of International Retail
With 30 years of retail experience, from the shop floor to global strategy, I’ve had the chance to dive deep into what makes the industry tick. Whether it’s understanding shopper behavior or big-picture trends, I’m all about supporting retailers to find their winning edge.
Daniel Ducroq
Vice President Western Europe Retailer Services
Vice President Western Europe Retailer Services
I’ve developed a strong understanding of how insights can drive growth through my years of working with European retailers. At NIQ, I use that experience to support retailers in navigating the market and building effective partnerships.
Giovanna Márquez Medina
Retail Vertical Director, Latin America
Retail Vertical Director, Latin America
As someone who’s spent over 24 years in the retail industry, I’m passionate about helping retailers grow with innovative solutions around loyalty, insights, and data monetization. It’s incredibly rewarding to work with such a talented team and see the real impace for retailers across Latin America
Yoann Painbeni
Asia Pacific Retail Managing Director
Asia Pacific Retail Managing Director
After 20 years in Asia across markets like South Korea, Vietnam, Hong Kong- China and Mainland China, I’ve been fortunate to help companies develop winning strategies that drive results. Now, I focus on building strong partnerships with retailers to foster growth and innovation
Lubomir Mechura
Retailer Services Director, Eastern Europe Middle East & Africa
Retailer Services Director, Eastern Europe Middle East & Africa
To thrive in today’s competitive retail market, retailers must sharpen their strategies to meet the customers needs. I focus on translating complex market insights into actionable strategies that drive growth and strengthen partnerships across the EEMEA region.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
